The tiktok promotion cost depends on the type of ad you choose. There are many different ad-buying methods, each with a specific goal and price. CPM (cost per thousand impressions) and oCPM (optimized cost per mille) are two of the most popular options. Both are used to measure the value of your ad spend and reach.

Unlike Meta and Google which have a vice-like grip on digital ad spend, TikTok is growing quickly and challenging the established order. Advertisers have a golden opportunity to get their message in front of a highly engaged audience, but they must be ready to invest to take advantage.

To promote a video on TikTok, tap the “Promotions” tab on the bottom left corner of the app and select a public video to boost. Once you do, you’ll see a screen with your ad details and options. From there, you can choose to let TikTok determine your audience or create your own.

Budgeting for TikTok Promotion: Understanding the Costs

Creating a branded effect ad allows your business to create stickers or filters that users can apply to their videos. When users post a video with your branded effect, you can direct them to a landing page or website where they can learn more. Branded effect ads are a great way to drive social proof, increase brand awareness and brand recall, and drive traffic to your site.

Other popular ad types include sponsored hashtag challenges, in-feed video ads, and TikTok’s TopView ads. TopView ads are splashy, full-screen videos that appear as soon as active users open the TikTok app and auto-play with sound. They don’t feel organic and can be a turnoff for viewers, but they can also have a high click-through rate and can drive conversions.